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Podcast Episodes

WELCOME! EACH WEEK WE SPEAK WITH TOP INFLUENCERS, MARKETERS AND BRANDS WHO SHARE THEIR EXPERIENCES, STRATEGIES AND TACTICS FOR INFLUENCER MARKETING IN CHINA.

CIM Episode 025: SEO for China Influencer Campaigns, Tencent’s Weishi and Dishonest MCNs Screw Over Content Creators, and Ongoing Government Crackdowns with PARKLU CMO Elijah Whaley

I’ve got one of our favorite guests, Elijah Whaley, back on the podcast to talk about a really valuable but often overlooked topic – how to get the most out of your KOL [...]

CIM Episode 017: Mini Programs, Monetization, and How to Engage and Grow a Following on a Mature Platform: Discussing All Things WeChat With China Channel’s Matthew Brennan

In this week’s episode we chat with Matt Brennan, co-founder of China Channel, creator of the Chat conference, and a well-known speaker and expert on all things WeChat. I realized we hadn’t covered [...]

CIM Episode 015: Declining Organic Reach, Fake Followers & Shorter Attention Spans – A Raw, Honest View of Chinese Social Media with Influencer Tyler Christler

In this episode, I chat with influencer Tyler Christler. Over the past couple of years Tyler has grown significant followings on a number of Chinese social media apps including Kuaishou, Meipai, Weibo, Wechat [...]

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