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Podcast Episodes

WELCOME! EACH WEEK WE SPEAK WITH TOP INFLUENCERS, MARKETERS AND BRANDS WHO SHARE THEIR EXPERIENCES, STRATEGIES AND TACTICS FOR INFLUENCER MARKETING IN CHINA.

CIM050: Live streaming, KOL Brands, Mini-programs, and AI Algorithms: How Mogu (蘑菇街) is Dominating Chinese Fast-fashion with Raymond Huang, SVP of Strategy at Mogu

Welcome to episode 50 of the China influencer marketing podcast! Today’s guest is Raymond Huang, SVP of Strategy, at the publicly-traded fast-fashion social commerce platform Mogu or, in Chinese, 蘑菇街. If you’re like me and [...]

CIM048: Taobao Live Streamer Christine Mou Shares E-Commerce Live Streaming Best Practices, Plus Her Thoughts on WeChat Live Streaming and Amazon Live

Christine Mou is an e-commerce live streamer with Shopshops, a company based here in NYC that does cross border e-commerce live streaming both on Taobao and on their own app, selling products from international brands [...]

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