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Podcast Episodes

WELCOME! EACH WEEK WE SPEAK WITH TOP INFLUENCERS, MARKETERS AND BRANDS WHO SHARE THEIR EXPERIENCES, STRATEGIES AND TACTICS FOR INFLUENCER MARKETING IN CHINA.

CIM Episode 029: Secoo, the Dark Horse of Luxury E-commerce Platforms and LOOK, the Platform Behind Top WeChat Influencer Stores w/ Michael Norris, Consumer Research Manager at Resonance China

This is the first of two episodes with Michael Norris, Consumer Research Manager at Resonance China. This first episode is all about ecommerce! First, we go over the best platforms for luxury ecommerce [...]

CIM Episode 025: SEO for China Influencer Campaigns, Tencent’s Weishi and Dishonest MCNs Screw Over Content Creators, and Ongoing Government Crackdowns with PARKLU CMO Elijah Whaley

I’ve got one of our favorite guests, Elijah Whaley, back on the podcast to talk about a really valuable but often overlooked topic – how to get the most out of your KOL [...]

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