China Influencer Marketing News and Tips

April news: How livestreamers earn $40M a year, top Chinese beauty bloggers

by Tuesday, April 18, 2017

This week we're talking about livestreamers and how in the world they earn up to $40 million a year, why ...

March news: meet Zhangdayi (wanghong) and today’s millennials

by Monday, March 27, 2017

This week we're talking about WeChat's role for beauty brands in China, wanghong as a specific type of influencer fashion ...

How to tell if their followers are fake…

by Thursday, March 16, 2017

At ParkLU, we’re all about quality blogger and influencer collaborations, ones that really influence how people view your brand. With ...

Which China influencer strategy should you use?

by Thursday, March 16, 2017

There is no one size fits all strategy when it comes to working with bloggers and influencers in China or ...

March news: Mr Bags and the difference between China’s bloggers and celebrities

by Thursday, March 16, 2017

This week we're talking about social media influencers (aka bloggers or key opinion leaders) in China. Their influence is indisputable, ...

Bloggers earn *how* much?!

by Monday, January 16, 2017

As I'm preparing a blog piece on ParkLU on how much one should expect to pay a KOL in China, ...

The Psychology of Influence

by Monday, January 16, 2017

I'm fascinated by how influence is created, particularly by online content creators. This graph is a pretty good starting point ...

10 predictions for e-commerce in China

by Monday, January 16, 2017

Content posted from James Baillie (LinkedIN) Here are my top 10 thoughts on what will happen to e-commerce in China in 2017. 1 ...

Year-end: Wechat demographics, KOL businesses

by Monday, January 2, 2017

As the year came to a close, we came across lots of round-ups giving us the low down on digital ...

December news: Live-streamers, Weibo’s comeback, top China KOLs

by Wednesday, December 21, 2016

This week we're talking about top China KOLs, live-streaming (200 new platforms have launched in the past year alone!) and ...