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Podcast Episodes

WELCOME! EACH WEEK WE SPEAK WITH TOP INFLUENCERS, MARKETERS AND BRANDS WHO SHARE THEIR EXPERIENCES, STRATEGIES AND TACTICS FOR INFLUENCER MARKETING IN CHINA.

CIM Episode 017: Mini Programs, Monetization, and How to Engage and Grow a Following on a Mature Platform: Discussing All Things WeChat With China Channel’s Matthew Brennan

In this week’s episode we chat with Matt Brennan, co-founder of China Channel, creator of the Chat conference, and a well-known speaker and expert on all things WeChat. I realized we hadn’t covered [...]

CIM Episode 015: Declining Organic Reach, Fake Followers & Shorter Attention Spans – A Raw, Honest View of Chinese Social Media with Influencer Tyler Christler

In this episode, I chat with influencer Tyler Christler. Over the past couple of years Tyler has grown significant followings on a number of Chinese social media apps including Kuaishou, Meipai, Weibo, Wechat [...]

CIM Episode 013: Networking, Building a Personal Brand, and Using Your Influence to Grow Your B2B Business in China with Global From Asia Founder Mike Michelini

In this episode we chat with Mike Michelini, a fellow podcast host, business blogger, and ecommerce expert. Mike’s business, Global From Asia, teaches people how to set up and run ecommerce businesses in [...]

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