Takeaways from this year’s Single’s Day

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Click to see the entire infographic It looks like this year's Single's Day was a huge one, with more than $120B RMB in sales made over the period. Behind this big figure though are some key insights that can clue us in to how e-commerce in China is going to go, which industries are doing best from this promotional period, and what strategies to best use when promoting (hint, not VR just yet!). For one, Single's Day is no longer just one day Nov 11. The promo period ...

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Livestreaming goes mainstream

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Livestreaming has now gone mainstream in China, and beauty brands are quick to capitalise on the trend. According to a report by L2, two thirds of global beauty brands are now using one of the 32 main livestreaming platforms to promote themselves. Here are the major livestreaming platforms that cosmetics brands are using (note, the top two are also e-commerce platforms) and its popularity amongst beauty brands: Tmall - 49 percent Taobao - 35 percent Meipai - 21 percent Yizhibo - 19 percent Read more here. Other industries have also taken to live-streaming to reach larger audiences ...

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China’s Social Media Top 100 KOLs – IN A CHART

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Topclout.com recently published a chart of China's top 100 KOLs and Social Brand Watch gave some important insights: "Papi Jiang is in top spot, followed by 回忆专用小马甲 who posts adorable images on this pets, and third was 艾克里里 who posts imagery of himself with crazy face altering make-up. Interestingly, some foreigners pop up at positions 46 and 72.  DavidhohHot, and Australian based in Inner Mongolia, gained 46th place by sharing English-learning materials from his tutoring school.  While Ippo巧克力 from Nambia, has gained a huge fan base with his playful video showcasing his ...

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2016 Digital Marketing Predictions [WeAreSocial]

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Digital agency WeAreSocial gave some predictions for this year's digital marketing in China on their Wechat account, here are the main takeaways. For in depth commentary, see the original post here! 1) WeChat gains another 100 million users worldwide, breaking the 750 million mark 2) Sina Weibo gains 80 million users worldwide, breaking the 300 million mark 3) China internet penetration reaches 61%, or roughly 800 million people 4) China mobile internet penetration reaches 53%, or roughly 700 million people 5) Online video consumers will grow to be more than 550 million ...

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How to leverage China influencers, how much KOL earned in 2015

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WeChat advertising: the power of China influencers How to leverage China Key Opinion Leaders and make the most of your WeChat advertising budget Brands turn to WeChat influencers to reach Chinese consumers - Digiday Four leading China influencers you should know Bring Better Ads to China | LinkedIn Low viewability and traffic fraud is widespread in China. According to Shanghai-based, ad verification firm Adbug, viewability rates less than 2% are not uncommon in China. Nearly a quarter of China’s 688 million internet users are estimated to have an ad blocker installed, and even on ...

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