December news: Live-streamers, Weibo’s comeback, top China KOLs


This week we're talking about top China KOLs, live-streaming (200 new platforms have launched in the past year alone!) and its role in giving Weibo a comeback, and the power of one KOL to boost luxury sales for a French jeweller. Weibo's Comeback Lures Luxury Brands   While WeChat is still a coveted marketing tool, high-end brands haven't abandoned Weibo's growing audience.   Digital Ferraris are the currency of China’s booming live streaming economy | Analysis | Campaign Asia A look at why Livestreaming attracts viewers and how brands are using Livestreaming to ...

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