December news: Live-streamers, Weibo’s comeback, top China KOLs
This week we’re talking about top China KOLs, live-streaming (200 new platforms have launched in the past year alone!) and its role in giving Weibo a comeback, and the power of one KOL to boost luxury sales for a French jeweller.
The optimal posting time and days for WeChat are finally revealed! Read on to learn more. WeChat makes up for 20% of the time users spend daily on mobile APP’s Taobao still dominates the mobile … Read More
It was called the “wedding of the decade” in China – a US$31 million extravaganza that saw Shanghai-born movie star Angelababy wed actor Huang Xiaoming in October last year. The six-carat, US$1.6 million Chaumet wedding ring ignited an unexpected but long…
The importance of KOLs (Key Opinion Leaders) is a big thing here in China – and quite hard to keep on top of. Topklout.com recently published a this chart of the Top 100 China KOLs. Super interesting, Papi Jiang is in top spot, followed by 回忆专用小马甲 who posts adorable images on thisRead More