Bloggers earn *how* much?!

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As I’m preparing a blog piece on ParkLU on how much one should expect to pay a KOL in China, I came across this interesting reference point for bloggers in the west.

Before you freak out at these numbers, I recently read an article which says most KOLs in China earn less than RMB 10,000 / month, hardly enough to quit a full time job for. For marketers focused on China, perhaps this represents an opportunity to start fostering relationships with these “self-media” content creators while they are still green.

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