March news: meet Zhangdayi (wanghong) and today’s millennials

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This week we're talking about WeChat's role for beauty brands in China, wanghong as a specific type of influencer fashion brands need to know about, an in-depth study on millennials in China, and how to look out for fake followers of a KOL before you work with them. Read on! Look out for fake followers of KOLs WAIT and read this before you confirm a collaboration with a KOL: how to tell if a KOL's followers are fake, and other ways to know if a KOL is right for ...

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How to tell if their followers are fake…

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At ParkLU, we’re all about quality blogger and influencer collaborations, ones that really influence how people view your brand. With so many content creators out there and common occurrences of fake engagement, it can be challenging to know who is going to bring you a good return on investment. If you’ve already posted a Campaign Invitation with us, you probably now have an overwhelming number of KOLs to go through and choose from. Our dashboard was designed to extract, analyse and display some key info such as average engagement, ...

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Which China influencer strategy should you use?

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There is no one size fits all strategy when it comes to working with bloggers and influencers in China or anywhere in the world. Depending on your marketing goal, you might want to look into engaging different types of bloggers or different ways of engaging them. We really like how the possible strategies were spelled out here, breaking it up into short, medium and long term, and how each can benefit a brand. Rather than select KOLs only based on the number of followers they have, brands ...

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March news: Mr Bags and the difference between China’s bloggers and celebrities

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This week we're talking about social media influencers (aka bloggers or key opinion leaders) in China. Their influence is indisputable, particularly for millennial consumers, as covered by SCMP below, and Mr Bags' collab with Givenchy is a great case in point. But we think it's also important to know how to distinguish between celebrities, wang hong, and bloggers, so you know exactly what you're getting when you work with one. Read on! Chinese Influencers: Celebrities (Wang Hong) vs bloggers If you are a brand looking to work with an ...

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