March 2017

March news: meet Zhangdayi (wanghong) and today’s millennials By | 2017-11-15T13:43:51+00:00 March 27th, 2017|E-commerce, KOL, Livestreaming, Parklu, Wechat|

watch This week we're talking about WeChat's role for beauty brands in China, wanghong as a specific type of influencer fashion brands need to know about, an in-depth study on millennials in China, and how to [...]

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March news: Mr Bags and the difference between China’s bloggers and celebrities By | 2017-11-15T13:45:09+00:00 March 16th, 2017|KOL, Parklu|

This week we're talking about social media influencers (aka bloggers or key opinion leaders) in China. Their influence is indisputable, particularly for millennial consumers, as covered by SCMP below, and Mr Bags' collab with Givenchy [...]