March news: Mr Bags and the difference between China’s bloggers and celebrities

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This week we’re talking about social media influencers (aka bloggers or key opinion leaders) in China. Their influence is indisputable, particularly for millennial consumers, as covered by SCMP below, and Mr Bags’ collab with Givenchy is a great case in point. But we think it’s also important to know how to distinguish between celebrities, wang hong, and bloggers, so you know exactly what you’re getting when you work with one. Read on!

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