CIM Episode 007: Identifying the Right Influencers and How Alibaba’s New Retail Will Affect Influencer Marketing with China Marketing Expert Ashley Dudarenok

December 13, 2017

In this episode, we chat with China marketing expert Ashley Dudarenok. In 2011 Ashley established Alarice International, a social media agency that offers creative marketing solutions for China and in 2016, she and her team launched ChoZan, a membership platform for China-focused marketers. She has been featured in a variety of well-known magazines and online publications and has been invited to speak at many of China’s top business and marketing conferences.

I discovered Ashley through her weekly YouTube videos where she teaches people the ins and outs of social media marketing in China.

In this episode with Ashley we cover a lot of ground, she gives concrete tactics sharing the steps brands can take to identify the right influencers for their campaigns, the advantage of working with micro-influencers, what is Alibaba’s concept of New Retail and how will it affect the future of influencer marketing, and her predictions for social media and influencer marketing trends in 2018.

Guest: Ashley Dudarenok

Host: Lauren Hallanan

Mentioned in the Episode:

Influencer Platforms and Agencies:

Xiaohongshu: Why Luxury Brands Should Care About Chinese E-commerce Social Media Platform Redbook


Alibaba’s New Retail:

Thanks to our sponsor PARKLU:

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