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CIM Episode 010: China Live Streaming 101 – Top Platforms, How Brands Can Use Live Streaming, and the Future of the Live Streaming Industry

Welcome to my first ever solo episode! This week I am discussing live streaming in China and I cover a lot including:

  • My personal experience growing my Momo live streaming account to 300k followers
  • How I made several thousand dollars a month live streaming
  • As the live streaming industry is maturing, who are the top players and what are their characteristics
  • Why brands need to incorporate live streaming into their China strategy
  • How I think the industry will develop in 2018

Feel free to message me and let me know what you think of the podcast! I love hearing your feedback.

Host: Lauren Hallanan

 

Resources:  

My live streaming blog: www.chinalivestream.com

Articles:

Thanks to our sponsor PARKLU: www.parklu.com

For additional information and show notes head over to www.chinainfluencermarketing.com

If you like this podcast and know someone who might find it interesting, please share!

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By |2018-01-03T21:15:51+00:00January 3rd, 2018|Podcast|