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CIM Episode 014: Going Viral and Why Brands Need to Give KOLs Creative Freedom with Quentin Albert

In this episode, we chat with Quentin Albert. His name might not be familiar, but his recent video might be. A couple weeks ago Quentin’s video about WeChat went viral and was being talked about among both Chinese and foreign communities all over China. So much so, that higher-ups at Tencent were calling to chat with him!

And this isn’t his first viral video. Quentin and his friend and business partner Romeo are popular influencers on Chinese social media platforms Weibo and Bilibili, publishing vlogs about their daily lives and adventures.

He’s super modest in the interview so I want to make it clear that they have over 500k followers on Weibo, over 260k on Bilibili, and nearly 70k subscribers on YouTube and have worked with lots of big sponsors, so they are by no means as small as he claims to be.

It’s a short interview but I think you will enjoy hearing Quentin’s perspective on content creation and his strong feelings about working with brands and how brands should treat influencers.

Guest: Quentin Albert

Website: http://www.xinshidandan.fr/

Email: hey@xinshidandan.fr

Weibo:  @ Real信誓蛋蛋

Host: Lauren Hallanan

Website: www.laurenhallanan.com

LinkedIn: https://www.linkedin.com/in/lauren-hallanan/

Instagram: @laurenleren

 

Mentioned in the Episode:

Recent viral video about WeChat

Popular foreign influencer Fulinfang: @拂菻坊

Episode with Elijah Whaley: CIM 016

Upcoming Event!

I’ll be speaking about influencer marketing at the Global From China China Business Workshop in Miami, Florida on February 8th-9th. Come join us! Podcast listeners can receive 30% off of the ticket price using code lhcbw2018 at checkout. Learn more about the event at: www.chinabusinessworkshop.com/florida

Thanks to our sponsor PARKLU: www.parklu.com

For additional information and show notes head over to www.chinainfluencermarketing.com

If you like this podcast and know someone who might find it interesting, please share!

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By |2018-01-31T09:54:46+00:00January 31st, 2018|Podcast|