CIM Podcast 016: Recent Trends and Changes in China’s Influencer and Social Media Marketing Industries with Host Lauren Hallanan

This week I recorded another solo episode in which I discuss several trends that I’ve been seeing over the past couple months as well as some concerns I’ve been hearing from influencers. I also answer a question I’ve been getting a lot lately and share a new research tool.

Feel free to skip around, here are the topics I cover in order from beginning to end:

• Is influencer marketing still hot in China?
• New daigou search tool
• Influencers increasingly frustrated by the monetization of Weibo and Meipai
• 15-second vertically shot videos the latest content trend
• New gamification features on line streaming apps
• Another crackdown on live streaming content
• Ecommerce live streaming

Host: Lauren Hallanan

Website: www.laurenhallanan.com

LinkedIn: https://www.linkedin.com/in/lauren-hallanan/

Instagram: @laurenleren

Mentioned in the Episode:

Daigou search tool:

• https://daigou.walkthechat.com/

More about daigou:

• Daigou: Real Influencers of China Cross-border E-commerce

About Weirenwu, Weibo’s sponsored post platform:

• China Tech Talk 37: Weibo’s KOL woes with Elijah Whaley

Douyin:

• Big Brands Use Douyin to Reach China’s Gen Z Consumers

Recent announcement about live streaming:

• 国家网信办依法查处一批严重违规网络直播平台和主播

Ecommerce live streaming:

• How to Use Live Streaming to Sell on China Ecommerce
• 3 Must-Use China Live Streaming KOL Campaign Tactics
• Attention all shopaholics: Now you can shop online and watch live streaming at the same time

Thanks to our sponsor PARKLU: www.parklu.com

For additional information and show notes head over to www.chinainfluencermarketing.com

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