In this episode, we chat with Jing Daily associate editor Yiling Pan. She had some really great insights on consumer behavior, including why she thinks that a lot of consumer trends in China lead back to anxiety. I also asked her who she thinks are more influential, celebrities or influencers? And are Chinese millennial consumers really as important as everyone keeps saying they are? We also discussed what she thinks about the fact that many top luxury brands seem to work with the same few China influencers over and over again.
Guest: Yiling Pan
Her Work: https://jingdaily.com/author/yiling-pan/
Host: Lauren Hallanan
Mentioned in the Episode:
Or submit content ideas to email@example.com
Thanks to our sponsor PARKLU: www.parklu.com
KOL Budget Calculator: http://app.parklu.com/calculator
For additional information and show notes head over to www.chinainfluencermarketing.com
If you like this podcast and know someone who might find it interesting, please share!