2017 was a massive growth year for China influencer marketing campaigns. The industry matured, the quality of content rose, and influencer marketing has become mainstream. Influencers are slowly but surely gaining respect and being treated as professional content creators instead of just another distribution channel. Brands are giving influencers more creative control and launching products exclusively through influencer platforms. And then there are the influencers who know their worth and are sidestepping brands entirely, creating their own multi-million dollar companies.
Here are some of 2017’s most talked about China influencer marketing campaigns: