CIM Episode 023: Using Dealmoon and Targeted Marketing to Reach Chinese Expats with April Li

May 10, 2018

This episode’s guest is April Li from multi-cultural creative agency Visionarists. In this episode we continue the theme of speaking to Chinese millennials living abroad to learn more about their social media and shopping habits.

In this interview, we discuss April’s opinions on Chinese social media platforms and some of her favorite accounts to follow. April is a huge fan of the company Dealmoon which is the leading social shopping community for Chinese expats around the world. April also mentions a popular Weibo influencer Liziqi whose content is very different from the majority of Chinese influencers, and her massive following really speaks to the trend of many young Chinese people desiring a simpler life, closer to nature.

Guest: April Lee


Host: Lauren Hallanan



Instagram: @laurenleren


Influencers and Accounts Mentioned in the Episode:

@李子柒 – Liziqi, lives a primitive life in the Chinese countryside

Food accounts:




@北美省钱快报 - main Dealmoon account

@北美美容快报 – Dealmoon beauty account

Thanks to our sponsor PARKLU:

For additional information and show notes head over to

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