I’ve got one of our favorite guests, Elijah Whaley, back on the podcast to talk about a really valuable but often overlooked topic – how to get the most out of your KOL campaigns with SSO or social search optimization.
During the second half of the interview which switch gears and chat about some recent Chinese social media news, including the recent Weishi controversy, which involves Tencent’s video platform Weishi being accused of withholding payment from content creators. We also discuss the ongoing content crackdowns and what brands need to be aware of.
Guest: Elijah Whaley
Personal Website: elijahwhaley.com
PARKLU Blog: www.parklu.com/blog
Phone: +86 135 2150 0226
Host: Lauren Hallanan
WeChat ID: h1212118514
Mentioned in the Episode:
- Search Engine Optimization in China Utilizing a KOL Strategy
- Government agencies jump on short-video bandwagon to ensure Chinese youth still hears “official voice”
- Xiaohongshu (Little Red Book) is fostering e-commerce via word of mouth
- Article on Weishi scandal (in Chinese)
Thanks to our sponsor PARKLU: www.parklu.com
For additional information and show notes head over to www.chinainfluencermarketing.com
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