CIM Episode 026: From Zero to 350K Followers in Several Months - Why Douyin is This Year’s Biggest Opportunity with Top F&B Influencer Antoine Bunel

by
Lauren
June 28, 2018

This week I’ve brought back Antoine Bunel, one of China’s top F&B influencers, to discuss some of the big changes that have happened in his career over the past six months since he was last on the show.

To kick off the show we discussed Douyin - Antoine launched an account on the platform shortly after Chinese New Year and already has over 350k followers. Antoine shares his experience and opinions on the platform and gives some advice for integrating brand content into Douyin videos.

We also discuss Antoine’s new creative agency, the travel show he is producing, and the state of the Chinese live streaming industry.

Antoine has so much experience in the industry and so much enthusiasm for what he does. I love having him on the show!

Guest: Antoine Bunel

LinkedIn: https://www.linkedin.com/in/antoinebunel/

Host: Lauren Hallanan

Website: www.laurenhallanan.com

LinkedIn: https://www.linkedin.com/in/lauren-hallanan/

WeChat ID: h1212118514

 

Mentioned in the Episode:

China Ad Agencies Lose Their Edge to Influencer-Led Creative Studios

Meipai Shut Down Drives Influencers to Douyin in Droves

Thanks to our sponsor PARKLU: www.parklu.com

For additional information and show notes head over to www.chinainfluencermarketing.com

If you like this podcast and know someone who might find it interesting, please share!

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