CIM Episode 027: Xiaohongshu 101 with Elaine Wong of Double V. Consulting

July 4, 2018

Today’s episode features Elaine Wong, founder of Double V. Consulting, an agency specializing in ecommerce on Xiaohongshu, a lifestyle and community ecommerce platform that has really taken off over the past year. The platform recently made international news when it announced it had completed its Alibaba-led Series D worth $300 million, with a valuation of $3 billion.

In this episode we cover the basics of Xiaohongshu, what is special about the platform, what types of companies should consider marketing on Xiaohongshu, and how to work with Xiaohongshu influencers.

Guest: Elaine Wong



Host: Lauren Hallanan



WeChat ID: h1212118514


Mentioned in the Episode:

Thanks to our sponsor PARKLU:

For additional information and show notes head over to

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