CIM Episode 030: JD.com’s 618 Shopping Holiday, the Rapid growth of Video Game Live Streaming, and do Post 00’s Chinese Consumers Trust Influencers? w/ Michael Norris, Consumer Research Manager at Resonance China

In this episode, which is part 2 of my interview with Michael, we start out discussing JD.com’s 618 shopping holiday and make some guesses as to why, despite its incredible sales figures, there was relatively little coverage of the event in Western media in comparison to Alibaba’s Singles Day.

Then we switch topics completely and talk about video game live streaming, particularly viewers’ top motives for watching. I think you’ll be interested to hear what Michael shares, it’s not what you might think.

Then last, I get Michael’s take on a report that Tencent’s Penguin Research released earlier this year which found that post 00’s consumer’s trust wanghong and daV less than celebrities. Many people have misconstrued this to mean post 00s consumers don’t trust influencers and I argue that that is not what the report is saying at all.

Guest: Michael Norris

LinkedIn: https://www.linkedin.com/in/michaeljohnnorris/

Mini-program: 消费趋势指南

Host: Lauren Hallanan

Website: www.laurenhallanan.com

LinkedIn: https://www.linkedin.com/in/lauren-hallanan/

WeChat ID: h1212118514


Mentioned in the Episode:

618 sales stats:

http://stock.qq.com/a/20180621/006957.htm (This has the 40% stat)



Rise of China’s e-sports market


Comedian turned gaming live streamer 池子
Weibo: https://www.weibo.com/u/2077800005?is_hot=1


Tencent report:


Thanks to our sponsor PARKLU: www.parklu.com

For additional information and show notes head over to www.chinainfluencermarketing.com

If you like this podcast and know someone who might find it interesting, please share!

Subscribe to Podcast

By |2018-08-15T14:48:35-04:00August 22nd, 2018|Podcast|