In this episode Miro Li and I discuss our recently published guide to the social commerce platform Xiaohongshu or RED. While tons of people have grabbed the report, we know a lot of you are busy and probably haven’t had time to actually sit down and read it cover to cover so we wanted to create an episode where we go through the report and highlight key points. And even if you have read it, I suggest you still listen to the podcast because you might learn something new that you missed.
If you don’t yet have a copy of the report, you can grab one from the link below. I predict that Xiaohongshu will be one of the most influential Chinese social media platforms in 2019 so I strongly suggest you start learning about it now!
Guest: Miro Li
WeChat ID: miro509
Host: Lauren Hallanan
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