Yihan Yu shares her experience working in-house for a brand running their China influencer marketing campaigns. We dive deep into this experience and she shares some amazing perspectives and takeaways that I know you’ll find useful, particularly if you’re relatively new to the China market.
We also discuss China influencer marketing best practices such as how she finds and evaluates KOLs, the importance of developing relationships with them, and the benefit of taking a chance on a KOL early on in their career. She also shares some of the most common questions or misperceptions her clients have about influencer marketing in China.
Guest: Yihan Yu
Xiaohongshu Account: Yihan
Host: Lauren Hallanan