Many brands find it difficult to select the right KOLs to work with. My conversation with this week’s guest Anny Lou may help.
Anny is a prominent fashion influencer with over 1.6 million followers on Weibo. While my interview was focused on learning about her career, her thoughts on Weibo, and her experiences working with brands, her responses revealed a great deal about the key characteristics of an influencer who is truly worth working with.
Some of the key traits she reveals are:
There are a ton of other great takeaways from the episode, but this is what really stood out to me, that she is a prime example of the type of influencer brands should seek to work with.
What we cover:
How Anny Lou became a fashion influencer
How does Anny Lou curate her content
What forms of online tools are part of her work
How does Anny Lou work with brands
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Thanks to our sponsors PARKLU and The Meet Group:
For additional information head over to -
www.chinainfluencermarketing.com
Host:
Lauren Hallanan
Website: www.laurenhallanan.com
LinkedIn: https://www.linkedin.com/in/lauren-hallanan/
WeChat ID: h1212118514
Guest:
Anny Lou
Weibo and Instagram: @安妮时髦精
WeChat: Anny_Lou
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