In this episode my assistant Kejie and I discuss three recent KOL marketing case studies that we felt were refreshing. Even though I’m obviously all about influencer marketing, I freely admit that when brands, agencies, and KOLs get lazy, collaborations content and formats can become very repetitive, which bores followers and therefore leads to poor campaign results.
Today we’re going to share 3 campaigns that we found to be fun and engaging, where brands and influencers went the extra mile. They include:
- Ximen Dasao X Stuart Weitzman
- Gogoboi & Chris Hemsworth X Swisse
- Becky Li X Secoo
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Host: Lauren Hallanan
Check out my book: Digital China: Working with Bloggers, Influencers and KOLs
For additional information and show notes head over to www.chinainfluencermarketing.com If you like this podcast and know someone who might find it interesting, please share!