CIM049: 3 Innovative KOL Marketing Case Studies

In this episode my assistant Kejie and I discuss three recent KOL marketing case studies that we felt were refreshing. Even though I’m obviously all about influencer marketing, I freely admit that when brands, agencies, and KOLs get lazy, collaborations content and formats can become very repetitive, which bores followers and therefore leads to poor campaign results.

SECOO x Becky Li

Today we’re going to share 3 campaigns that we found to be fun and engaging, where brands and influencers went the extra mile. They include:

  • Ximen Dasao X Stuart Weitzman
  • Gogoboi & Chris Hemsworth X Swisse
  • Becky Li X Secoo

To learn more about influencer marketing in China, sign up for our new newsletter: The China Influencer Update!

Swisse x Gogoboi


Article: Deeper KOL Collaborations Help Brands Stand out in a Sea of Noise

Host: Lauren Hallanan

Website: www.chinainfluencermarketing.com

LinkedIn: https://www.linkedin.com/in/lauren-hallanan/

WeChat: H1212118514

Check out my book: Digital China: Working with Bloggers, Influencers and KOLs

Thanks to our sponsors PARKLU: www.parklu.com and TMG Worldwide: www.tmgworldwide.com

For additional information and show notes head over to www.chinainfluencermarketing.com If you like this podcast and know someone who might find it interesting, please share!

By |2019-06-05T20:11:48-04:00June 17th, 2019|Podcast|