CIM055: Behind the Scenes: Interning with Top KOL Becky Li


In last week’s episode I spoke with the COO of Becky’s Fantasy, the company of top Chinese fashion influencer Becky Li.  Today we’re going to give you another perspective into Becky’s business. My assistant and frequent co-host Kejie interned at Becky’s Fantasy in 2017 and today she shares what that experience was like. 

We first discuss the basics such as the size of the company, what are the main teams, how does Becky’s editorial process work, and then later on she shares what she feels differentiates Becky from other Chinese KOLs, and why Becky, a top tier influencer, has stayed popular as consumers are starting to prefer smaller micro influencers.

To learn more about influencer marketing in China, sign up for our newsletter: The China Influencer Update!

Becky’s Fantasy WeChat Account: 黎贝卡的异想世界

Host: Lauren Hallanan

Website: www.chinainfluencermarketing.com

LinkedIn: https://www.linkedin.com/in/lauren-hallanan/

WeChat: H1212118514

Check out my book: Digital China: Working with Bloggers, Influencers and KOLs

Thanks to our sponsors PARKLU: www.parklu.com and Chatly: www.chatly.com

For additional information and show notes head over to www.chinainfluencermarketing.com

If you like this podcast and know someone who might find it interesting, please share! 

By |2019-12-02T14:53:34-05:00December 1st, 2019|Podcast|