Today we’re discussing a topic that has never been talked about on this podcast before, but that I think will be very relevant for many of you, and that is how to manage a Chinese team, particularly a team in the marketing industry.
My guest today is Elisa Harca, CEO and Co-founder of Red Ant Asia, a China Marketing agency in Shanghai and Hong Kong founded in 2012. Red Ant works with lifestyle & luxury brands such as LUSH, Charlotte Tilbury, Lane Crawford, Birkenstock, and more.
For the past 8 years, Elisa has led an entirely Chinese team and she has many employees who have been with the company for 5-7 years, which, if you have worked in the communications industry in China, you know is quite impressive as many people tend to hop around and change positions every 1-2 years.
In our interview she shares some of the biggest lessons she’s learned about leading a Chinese team, mistakes she has made or frequently sees other foreigners make, and her top tips for finding and retaining high quality Chinese talent.
Elisa also shares how her company is handling the coronavirus and managing a remote workforce.
To learn more about marketing in China, sign up for our newsletter: The China Marketing Update!
Guest: Elisa Harca
Host: Lauren Hallanan
Check out my book: Digital China: Working with Bloggers, Influencers and KOLs
If you like this podcast and know someone who might find it interesting, please share!