Today’s conversation is with Dao Nguyen, founder of ESSENZIA, a boutique marketing creative strategy agency helping fragrance and cosmetics brands reach young Chinese consumers. We dive deep into China’s rapidly growing fragrance market which has changed dramatically over the past 5 years.
Dao gave an overview of the market, answering questions such as:
- Who are the main consumers?
- What types of fragrances tend to appeal to a Chinese audience?
- Which brands are doing well in the China market and why?
- Are there any mistakes brands tend to make?
Later in the episode we also discussed China’s beauty industry and I ask Dao to share her thoughts on the rise of China’s domestic beauty brands.
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Guest: Dao Nguyen
Hear Dao speak: Cosmoprof Bologne 13th, June https://www.cosmoprof.com/en/events/general-events-calendar/events-detail/?id=597&back=5924
Host: Lauren Hallanan
Check out my book: Digital China: Working with Bloggers, Influencers and KOLs
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