CMP064: An Overview of China’s Burgeoning Fragrance Market with Dao Nguyen, Founder of ESSENZIA

Today’s conversation is with Dao Nguyen, founder of ESSENZIA, a boutique marketing creative strategy agency helping fragrance and cosmetics brands reach young Chinese consumers. We dive deep into China’s rapidly growing fragrance market which has changed dramatically over the past 5 years.

Dao gave an overview of the market, answering questions such as:

  • Who are the main consumers? 
  • What types of fragrances tend to appeal to a Chinese audience? 
  • Which brands are doing well in the China market and why? 
  • Are there any mistakes brands tend to make? 

Later in the episode we also discussed China’s beauty industry and I ask Dao to share her thoughts on the rise of China’s domestic beauty brands.

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Guest: Dao Nguyen


Hear Dao speak: Cosmoprof Bologne 13th, June

Host: Lauren Hallanan



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Check out my book: Digital China: Working with Bloggers, Influencers and KOLs

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By |2020-03-04T18:05:33+08:00March 4th, 2020|Podcast, Uncategorized|