CMP064: An Overview of China’s Burgeoning Fragrance Market with Dao Nguyen, Founder of ESSENZIA

Today’s conversation is with Dao Nguyen, founder of ESSENZIA, a boutique marketing creative strategy agency helping fragrance and cosmetics brands reach young Chinese consumers. We dive deep into China’s rapidly growing fragrance market which has changed dramatically over the past 5 years.

Dao gave an overview of the market, answering questions such as:

  • Who are the main consumers? 
  • What types of fragrances tend to appeal to a Chinese audience? 
  • Which brands are doing well in the China market and why? 
  • Are there any mistakes brands tend to make? 

Later in the episode we also discussed China’s beauty industry and I ask Dao to share her thoughts on the rise of China’s domestic beauty brands.

­To learn more about marketing in China, sign up for our newsletter: The China Marketing Update!


Guest: Dao Nguyen

LinkedIn: https://www.linkedin.com/in/dao-nguyen-2473204/

Hear Dao speak: Cosmoprof Bologne 13th, June  https://www.cosmoprof.com/en/events/general-events-calendar/events-detail/?id=597&back=5924

Host: Lauren Hallanan

Website: www.chinainfluencermarketing.com

LinkedIn: https://www.linkedin.com/in/lauren-hallanan/

WeChat: H1212118514

Check out my book: Digital China: Working with Bloggers, Influencers and KOLs


Thanks to our sponsors PARKLU: www.parklu.com and Chatly: www.chatly.com

If you like this podcast and know someone who might find it interesting, please share! 

By |2020-03-04T18:05:33-05:00March 4th, 2020|Podcast, Uncategorized|