CMP064: An Overview of China’s Burgeoning Fragrance Market with Dao Nguyen, Founder of ESSENZIA

Today’s conversation is with Dao Nguyen, founder of ESSENZIA, a boutique marketing creative strategy agency helping fragrance and cosmetics brands reach young Chinese consumers. We dive deep into China’s rapidly growing fragrance market which has changed dramatically over the past 5 years.

Dao gave an overview of the market, answering questions such as:

• Who are the main consumers? 
• What types of fragrances tend to appeal to a Chinese audience? 
• Which brands are doing well in the China market and why? 
• Are there any mistakes brands tend to make? 

Later in the episode we also discussed China’s beauty industry and I ask Dao to share her thoughts on the rise of China’s domestic beauty brands.

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Guest: Dao Nguyen

LinkedIn: https://www.linkedin.com/in/dao-nguyen-2473204/

Hear Dao speak: Cosmoprof Bologne 13th, June  https://www.cosmoprof.com/en/events/general-events-calendar/events-detail/?id=597&back=5924

Host: Lauren Hallanan

Website: www.chinainfluencermarketing.com

LinkedIn: https://www.linkedin.com/in/lauren-hallanan/

WeChat: H1212118514

Check out my book: Digital China: Working with Bloggers, Influencers and KOLs

Thanks to our sponsors PARKLU: www.parklu.com and Chatly: www.chatly.com

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