This week we focus on WeChat article content with WeChat marketing specialist Olivia Plotnick. Olivia and her team work with small businesses & startups to produce effective content and drive community engagement on WeChat.
Olivia shares how the role of WeChat articles has evolved, and why formatting is extremely important, particularly for B2C brands. Later in our conversation Olivia shares some of her favorite brand accounts to follow and points out some key takeaways for each of the brands.
Women in China Marketing:
Guest: Olivia Plotnick
Host: Lauren Hallanan
Check out my book: Digital China: Working with Bloggers, Influencers and KOLs