Browsing Category KOL

April news: How livestreamers earn $40M a year, top Chinese beauty bloggers

April news: How livestreamers earn $40M a year, top Chinese beauty bloggers

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This week we're talking about livestreamers and how in the world they earn up to $40 million ...

March news: meet Zhangdayi (wanghong) and today’s millennials

March news: meet Zhangdayi (wanghong) and today’s millennials

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This week we're talking about WeChat's role for beauty brands in China, wanghong as a specific type ...

How to tell if their followers are fake…

How to tell if their followers are fake…

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At ParkLU, we’re all about quality blogger and influencer collaborations, ones that really influence how people view ...

Which China influencer strategy should you use?

Which China influencer strategy should you use?

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There is no one size fits all strategy when it comes to working with bloggers and influencers ...

March news: Mr Bags and the difference between China’s bloggers and celebrities

March news: Mr Bags and the difference between China’s bloggers and celebrities

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This week we're talking about social media influencers (aka bloggers or key opinion leaders) in China. Their ...

Bloggers earn *how* much?!

Bloggers earn *how* much?!

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As I'm preparing a blog piece on ParkLU on how much one should expect to pay a ...