April 2017

April news: How livestreamers earn $40M a year, top Chinese beauty bloggers

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http://missionnorman.org/emiios/5026 This week we're talking about livestreamers and how in the world they earn up to $40 million a year, why people spend more time looking at content from influencers instead of advertising, and beauty bloggers [...]

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March 2017

March news: meet Zhangdayi (wanghong) and today’s millennials

http://thenovello.com/alfondie/elkos/5442 By | 2017-11-15T13:43:51+00:00 March 27th, 2017|E-commerce, KOL, Livestreaming, Parklu, Wechat|

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http://www.sugaredstyle.com.au/?seltork=Why-do-firms-buy-back-shares&4ce=73 This week we're talking about WeChat's role for beauty brands in China, wanghong as a specific type of influencer fashion brands need to know about, an in-depth study on millennials in China, and how to [...]

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January 2017

December 2016

December news: Live-streamers, Weibo’s comeback, top China KOLs

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http://faithsmedicalservices.com/maljavkos/1539 This week we're talking about top China KOLs, live-streaming (200 new platforms have launched in the past year alone!) and its role in giving Weibo a comeback, and the power of one KOL to boost [...]

November 2016