Browsing Category Livestreaming

April news: How livestreamers earn $40M a year, top Chinese beauty bloggers

April news: How livestreamers earn $40M a year, top Chinese beauty bloggers

by

This week we're talking about livestreamers and how in the world they earn up to $40 million ...

March news: meet Zhangdayi (wanghong) and today’s millennials

March news: meet Zhangdayi (wanghong) and today’s millennials

by

This week we're talking about WeChat's role for beauty brands in China, wanghong as a specific type ...

Year-end: Wechat demographics, KOL businesses

Year-end: Wechat demographics, KOL businesses

by

As the year came to a close, we came across lots of round-ups giving us the low ...

December news: Live-streamers, Weibo’s comeback, top China KOLs

December news: Live-streamers, Weibo’s comeback, top China KOLs

by

This week we're talking about top China KOLs, live-streaming (200 new platforms have launched in the past ...

Livestreaming goes mainstream

Livestreaming goes mainstream

by

Livestreaming has now gone mainstream in China, and beauty brands are quick to capitalise on the trend. ...

2016 Digital Marketing Predictions [WeAreSocial]

2016 Digital Marketing Predictions [WeAreSocial]

by

Digital agency WeAreSocial gave some predictions for this year's digital marketing in China on their Wechat account, ...