April 2020

March 2020

CMP067: Rethinking the WeChat User Experience: Personalization, Commerce & Customer Journeys with Tom Kruger of Chatly

By |2020-03-26T16:17:33+08:00March 26th, 2020|Podcast|

Today we have Tom Kruger on the podcast. Tom is the Shanghai Managing Director of Chatly, a WeChat social CRM platform for global brands. In this interview, he explains why brands need to rethink their [...]

CMP064: An Overview of China’s Burgeoning Fragrance Market with Dao Nguyen, Founder of ESSENZIA

By |2020-03-04T18:05:33+08:00March 4th, 2020|Podcast, Uncategorized|

Today’s conversation is with Dao Nguyen, founder of ESSENZIA, a boutique marketing creative strategy agency helping fragrance and cosmetics brands reach young Chinese consumers. We dive deep into China’s rapidly growing fragrance market which has [...]

February 2020

January 2020

CMP 59: Three key China marketing trends for 2020 with Qumin founder Arnold Ma

By |2020-01-29T21:59:34+08:00January 29th, 2020|Podcast|

This week’s guest is Arnold Ma, the founder of Qumin, a Chinese digital marketing agency with a mission to open the world to China, specializing in Chinese creative branding and marketing. https://open.spotify.com/episode/29dA7lsoAxfFH1MuCFVkIv In this episode, [...]

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