October 2018

CIM Episode 034: What Brands Need to Know About Working with Influencers on Xiaohongshu with Influencer Claire Jiang

By |2018-10-30T21:29:39+00:00October 30th, 2018|Podcast|

In this episode I spoke with Claire Jiang about one of the hottest topics of 2018, the social media platform Xiaohongshu. Claire is an influencer on Xiaohongshu with over 80,000 followers. She has [...]

CIM Episode 033: China’s Short Video Landscape: What You Need To Know Before 2019 with Michael Norris

By |2018-10-18T21:58:25+00:00October 18th, 2018|Podcast|

In this episode I had Michael Norris back on the podcast to discuss his latest report on China’s short video industry titled “China’s Short Video  Landscape: What  You  Need  To  Know  Before  2019”. [...]

CIM Episode 032: The Daigou-Style Cross-Border E-commerce Platform That Does Your Influencer Marketing For You, w/ McDavid Stoddard and Yi Li of Beyond 别样

By |2018-10-03T09:38:04+00:00October 3rd, 2018|Podcast|

Our guests today are McDavid Stoddard, Director of Merchant Partnerships and Yi Li, Marketing Director from the cross-border e-commerce platform Beyond别样. Beyond hasn’t been discussed much in Western media, but they are definitely [...]

September 2018

CIM Episode 031: Digital Influence: Unleash the Power of Influencer Marketing to Accelerate Your Global Business with Joel Backaler, Managing Director at Frontier Strategy Group

By |2018-09-03T09:07:44+00:00September 3rd, 2018|Podcast|

This week’s guest is Joel Backaler a global marketing strategist, author, and international keynote speaker. He is a Managing Director at Frontier Strategy Group, a member of the National Committee on US-China Relations [...]

August 2018

July 2018

CIM Episode 028: Why Ecommerce Live Streaming is the Future of Retail with Liyia Wu, Founder and CEO of ShopShops

By |2018-07-11T12:09:52+00:00July 11th, 2018|Podcast|

In this episode we learn all about ecommerce live streaming from Liyia Wu, the founder and CEO of ShopShops, an interactive, livestream global marketplace that connects retailers and brands directly with Chinese cross-border shoppers. [...]

June 2018

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