November 2019

July 2019

CIM052: What is ‘Private Traffic’ (私域流量) and Why Has it Become a China Marketing Buzzword?

By |2019-07-04T22:42:57-05:00July 9th, 2019|Podcast|

As online traffic is becoming more and more expensive in China, the term ‘private traffic’ (私域流量) has become one of 2019’s content creation buzzwords. The western equivalent of private traffic would be a blog or [...]

CIM 051: Easternization & Understanding Young Chinese Consumers with Zak Dychtwald, Author of “Young China”

By |2019-06-30T21:01:50-05:00July 1st, 2019|Podcast|

Today we hear from Zak Dychtwald, author of the book “Young China” and Founder of the think tank Young China Group. In this episode we dive deep, trying to understand young Chinese people and what [...]

June 2019

CIM050: Live streaming, KOL Brands, Mini-programs, and AI Algorithms: How Mogu (蘑菇街) is Dominating Chinese Fast-fashion with Raymond Huang, SVP of Strategy at Mogu

By |2019-06-18T19:40:38-05:00June 24th, 2019|Podcast|

Welcome to episode 50 of the China influencer marketing podcast! Today’s guest is Raymond Huang, SVP of Strategy, at the publicly-traded fast-fashion social commerce platform Mogu or, in Chinese, 蘑菇街. If you’re like me and [...]

CIM048: Taobao Live Streamer Christine Mou Shares E-Commerce Live Streaming Best Practices, Plus Her Thoughts on WeChat Live Streaming and Amazon Live

By |2019-06-05T19:51:09-05:00June 10th, 2019|Podcast|

Christine Mou is an e-commerce live streamer with Shopshops, a company based here in NYC that does cross border e-commerce live streaming both on Taobao and on their own app, selling products from international brands [...]

May 2019

CIM047: Xiaohongshu Causes an Uproar in KOL Community with Restrictive Sponsored Post Rules – Elijah Whaley Gives an Inside Look

By |2019-05-29T21:14:48-05:00May 29th, 2019|Podcast|

Today I bring back Elijah Whaley, Influencer and CMO of influencer marketing PARKLU to talk about the new sponsored post regulations on Xiaohongshu or Red, Little Red Book. When these rules were announced around 2 [...]

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