August 2018

July 2018

CIM Episode 028: Why Ecommerce Live Streaming is the Future of Retail with Liyia Wu, Founder and CEO of ShopShops

By |2018-07-11T12:09:52+00:00July 11th, 2018|Podcast|

In this episode we learn all about ecommerce live streaming from Liyia Wu, the founder and CEO of ShopShops, an interactive, livestream global marketplace that connects retailers and brands directly with Chinese cross-border shoppers. [...]

June 2018

May 2018

CIM Episode 024: Using Data to Select the Right Influencers with Hylink USA Managing Director Humphrey Ho

By |2018-05-11T15:23:47+00:00May 16th, 2018|Podcast|

In this episode we chat with Humphrey Ho, Managing Director of Hylink USA. Hylink is China’s largest independent digital advertising agency. They’ve worked with a ton of large brands, both Chinese and international, [...]

April 2018

CIM Episode 022: What Chinese Millennials Really Think About Social Media and Influencers With NYU Masters Students Jingyi Hu and Qianni An

By |2018-04-26T10:51:49+00:00April 26th, 2018|Podcast|

In this episode we chat with Jingyi and Annie, two Chinese millennials studying abroad in New York City. On this podcast we often talk about Chinese millennials, their interests, behaviors and consumption habits, [...]

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