May 2018

CIM Episode 024: Using Data to Select the Right Influencers with Hylink USA Managing Director Humphrey Ho

By |2018-05-11T15:23:47+00:00May 16th, 2018|Podcast|

In this episode we chat with Humphrey Ho, Managing Director of Hylink USA. Hylink is China’s largest independent digital advertising agency. They’ve worked with a ton of large brands, both Chinese and international, [...]

April 2018

CIM Episode 022: What Chinese Millennials Really Think About Social Media and Influencers With NYU Masters Students Jingyi Hu and Qianni An

By |2018-04-26T10:51:49+00:00April 26th, 2018|Podcast|

In this episode we chat with Jingyi and Annie, two Chinese millennials studying abroad in New York City. On this podcast we often talk about Chinese millennials, their interests, behaviors and consumption habits, [...]

March 2018

CIM Episode 019: The Dark Arts of Chinese Agencies and a Plea for Brands to Stop Using Only the Top 1% of Influencers with Elijah Whaley

By |2018-03-28T12:06:42+00:00March 28th, 2018|Podcast|

This week we’re back with a bang, this is a juicy episode that you definitely want to listen too. Eljiah Whaley, CMO of China influencer marketing platform PARKLU, is back for round two [...]

CIM Episode 018: Douyin 101: Everything Brands Need to Know About China’s Hottest New Social Media Platform with Fabian Bern of Uplab Asia

By |2018-03-07T09:37:05+00:00March 7th, 2018|Podcast|

This episode is a must-listen for anyone interested in China’s hottest new app Douyin. If you haven’t heard of it yet, Douyin is a Chinese app very similar to Musical.ly and it is [...]

CIM Episode 017: Mini Programs, Monetization, and How to Engage and Grow a Following on a Mature Platform: Discussing All Things WeChat With China Channel’s Matthew Brennan

By |2018-03-01T08:52:06+00:00March 1st, 2018|Podcast|

In this week’s episode we chat with Matt Brennan, co-founder of China Channel, creator of the Chat conference, and a well-known speaker and expert on all things WeChat. I realized we hadn’t covered [...]

February 2018

CIM Podcast 016: Recent Trends and Changes in China’s Influencer and Social Media Marketing Industries with Host Lauren Hallanan

By |2018-02-21T10:30:26+00:00February 21st, 2018|Podcast|

This week I recorded another solo episode in which I discuss several trends that I’ve been seeing over the past couple months as well as some concerns I’ve been hearing from influencers. I [...]

CIM Episode 015: Declining Organic Reach, Fake Followers & Shorter Attention Spans – A Raw, Honest View of Chinese Social Media with Influencer Tyler Christler

By |2018-02-03T10:05:28+00:00February 7th, 2018|Podcast|

In this episode, I chat with influencer Tyler Christler. Over the past couple of years Tyler has grown significant followings on a number of Chinese social media apps including Kuaishou, Meipai, Weibo, Wechat [...]

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