January 2020

CIM057: How to Reach Chinese Expats with Influencer Marketing with Charlie Gu, Founder of Kollective Influence

By |2020-01-11T16:19:42-05:00January 11th, 2020|Podcast|

Description: Today I’m chatting with Charlie Gu, Founder of the agency Kollective Influence which helps brands reach Chinese travelers and Chinese young professionals and students living abroad, mainly through working with local Chinese influencers. ­To [...]

December 2019

November 2019

July 2019

CIM052: What is ‘Private Traffic’ (私域流量) and Why Has it Become a China Marketing Buzzword?

By |2019-07-04T22:42:57-04:00July 9th, 2019|Podcast|

As online traffic is becoming more and more expensive in China, the term ‘private traffic’ (私域流量) has become one of 2019’s content creation buzzwords. The western equivalent of private traffic would be a blog or [...]

CIM 051: Easternization & Understanding Young Chinese Consumers with Zak Dychtwald, Author of “Young China”

By |2019-06-30T21:01:50-04:00July 1st, 2019|Podcast|

Today we hear from Zak Dychtwald, author of the book “Young China” and Founder of the think tank Young China Group. In this episode we dive deep, trying to understand young Chinese people and what [...]

June 2019

CIM050: Live streaming, KOL Brands, Mini-programs, and AI Algorithms: How Mogu (蘑菇街) is Dominating Chinese Fast-fashion with Raymond Huang, SVP of Strategy at Mogu

By |2019-06-18T19:40:38-04:00June 24th, 2019|Podcast|

Welcome to episode 50 of the China influencer marketing podcast! Today’s guest is Raymond Huang, SVP of Strategy, at the publicly-traded fast-fashion social commerce platform Mogu or, in Chinese, 蘑菇街. If you’re like me and [...]

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