February 2019

January 2019

December 2018

October 2018

CIM Episode 034: What Brands Need to Know About Working with Influencers on Xiaohongshu with Influencer Claire Jiang

By |2018-10-30T21:29:39-04:00October 30th, 2018|Podcast|

In this episode I spoke with Claire Jiang about one of the hottest topics of 2018, the social media platform Xiaohongshu. Claire is an influencer on Xiaohongshu with over 80,000 followers. She has [...]

CIM Episode 033: China’s Short Video Landscape: What You Need To Know Before 2019 with Michael Norris

By |2018-10-18T21:58:25-04:00October 18th, 2018|Podcast|

In this episode I had Michael Norris back on the podcast to discuss his latest report on China’s short video industry titled “China’s Short Video  Landscape: What  You  Need  To  Know  Before  2019”. [...]

CIM Episode 032: The Daigou-Style Cross-Border E-commerce Platform That Does Your Influencer Marketing For You, w/ McDavid Stoddard and Yi Li of Beyond 别样

By |2018-10-03T09:38:04-04:00October 3rd, 2018|Podcast|

Our guests today are McDavid Stoddard, Director of Merchant Partnerships and Yi Li, Marketing Director from the cross-border e-commerce platform Beyond别样. Beyond hasn’t been discussed much in Western media, but they are definitely [...]

September 2018

CIM Episode 031: Digital Influence: Unleash the Power of Influencer Marketing to Accelerate Your Global Business with Joel Backaler, Managing Director at Frontier Strategy Group

By |2018-09-03T09:07:44-04:00September 3rd, 2018|Podcast|

This week’s guest is Joel Backaler a global marketing strategist, author, and international keynote speaker. He is a Managing Director at Frontier Strategy Group, a member of the National Committee on US-China Relations [...]

August 2018

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