Browsing Category Wechat

March news: meet Zhangdayi (wanghong) and today’s millennials

March news: meet Zhangdayi (wanghong) and today’s millennials

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This week we're talking about WeChat's role for beauty brands in China, wanghong as a specific type ...

Year-end: Wechat demographics, KOL businesses

Year-end: Wechat demographics, KOL businesses

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As the year came to a close, we came across lots of round-ups giving us the low ...

2016 Digital Marketing Predictions [WeAreSocial]

2016 Digital Marketing Predictions [WeAreSocial]

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Digital agency WeAreSocial gave some predictions for this year's digital marketing in China on their Wechat account, ...

How to leverage China influencers, how much KOL earned in 2015

How to leverage China influencers, how much KOL earned in 2015

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WeChat advertising: the power of China influencers How to leverage China Key Opinion Leaders and make the most of ...