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Podcast Episodes

WELCOME! EACH WEEK WE SPEAK WITH TOP INFLUENCERS, MARKETERS AND BRANDS WHO SHARE THEIR EXPERIENCES, STRATEGIES AND TACTICS FOR INFLUENCER MARKETING IN CHINA.

CIM Episode 032: The Daigou-Style Cross-Border E-commerce Platform That Does Your Influencer Marketing For You, w/ McDavid Stoddard and Yi Li of Beyond 别样

Our guests today are McDavid Stoddard, Director of Merchant Partnerships and Yi Li, Marketing Director from the cross-border e-commerce platform Beyond别样. Beyond hasn’t been discussed much in Western media, but they are definitely [...]

CIM Episode 031: Digital Influence: Unleash the Power of Influencer Marketing to Accelerate Your Global Business with Joel Backaler, Managing Director at Frontier Strategy Group

This week’s guest is Joel Backaler a global marketing strategist, author, and international keynote speaker. He is a Managing Director at Frontier Strategy Group, a member of the National Committee on US-China Relations [...]

CIM Episode 030: JD.com’s 618 Shopping Holiday, the Rapid growth of Video Game Live Streaming, and do Post 00’s Chinese Consumers Trust Influencers? w/ Michael Norris, Consumer Research Manager at Resonance China

In this episode, which is part 2 of my interview with Michael, we start out discussing JD.com’s 618 shopping holiday and make some guesses as to why, despite its incredible sales figures, there [...]

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