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Podcast Episodes

WELCOME! EACH WEEK WE SPEAK WITH TOP INFLUENCERS, MARKETERS AND BRANDS WHO SHARE THEIR EXPERIENCES, STRATEGIES AND TACTICS FOR INFLUENCER MARKETING IN CHINA.

CIM Episode 017: Mini Programs, Monetization, and How to Engage and Grow a Following on a Mature Platform: Discussing All Things WeChat With China Channel’s Matthew Brennan

In this week’s episode we chat with Matt Brennan, co-founder of China Channel, creator of the Chat conference, and a well-known speaker and expert on all things WeChat. I realized we hadn’t covered [...]

CIM Episode 015: Declining Organic Reach, Fake Followers & Shorter Attention Spans – A Raw, Honest View of Chinese Social Media with Influencer Tyler Christler

In this episode, I chat with influencer Tyler Christler. Over the past couple of years Tyler has grown significant followings on a number of Chinese social media apps including Kuaishou, Meipai, Weibo, Wechat [...]

CIM Episode 013: Networking, Building a Personal Brand, and Using Your Influence to Grow Your B2B Business in China with Global From Asia Founder Mike Michelini

In this episode we chat with Mike Michelini, a fellow podcast host, business blogger, and ecommerce expert. Mike’s business, Global From Asia, teaches people how to set up and run ecommerce businesses in [...]

CIM Episode 012: Answers to Your Top Influencer Marketing Questions and the Benefits of Having an Always-On Influencer Strategy with PARKLU CEO Kim Leitzes

In this week’s episode, we chat with Kim Leitzes, the CEO and Founder of PARKLU, China’s premier influencer marketing platform. This episode with Kim is not only super interesting, but is also full [...]

CIM Episode 011: How Executives and Academics Grow Their Influence & Monetize Their Knowledge on Zhihu with Corporate Trainer Elliott Zaagman

In this episode, we chat with Elliott Zaagman, a Corporate trainer who specializes in helping Chinese enterprises grow into global organizations. Elliott also writes for several leading online publications which is how I [...]

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