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Podcast Episodes

WELCOME! EACH WEEK WE SPEAK WITH TOP INFLUENCERS, MARKETERS AND BRANDS WHO SHARE THEIR EXPERIENCES, STRATEGIES AND TACTICS FOR INFLUENCER MARKETING IN CHINA.

CIM Podcast Episode 005: 1.9 Million Fans in One Year and Sponsorships With Some of China’s Biggest Brands: How 23-Year-Old Raz Gal Or Strategically Built a Chinese Media Empire

In this episode we chat with Raz Gal Or, the co-founder and host of the wildly popular video series歪果仁研究协会 in English known as the Foreigner Research Institute or Y China. Over the past [...]

CIM Podcast Episode 004: Chinese Millennials Embarrassed to Travel with Large Tour Groups – Understanding the Next Generation of Chinese Travelers with Travel Influencer Ariel Chen

In this episode we chat with Chinese travel influencer Ariel Chen. If you’ve been following Chinese consumer trends you know that the Chinese outbound travel market has exploded over the past few years [...]

CIM Podcast Episode 003: Selling Milk to Chinese Moms, Why Trust is Crucial in the Daigou Industry, and the Power of 1,000 True Fans with Aussie Dad Tom Shanahan

If you follow ecommerce in China you’ve probably heard the word daigou. A Daigou is a grey market agent who helps people purchase products from other countries and ships them back to China. [...]

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