5 Types of Influencers for Marketing to Millennial Chinese Moms
With the end of the one-child policy and increased government support for millennial Chinese moms, China’s huge mommy-baby industry is set to see even more growth over the next ten years. For one, [...]
Daigou: Real Influencers of China Cross-border E-commerce
Chinese consumers love them, brands hate them. But as much as brands hate daigou, can they survive without these influencers of China cross-border e-commerce? Recently, brands have attempted to sidestep daigou by selling [...]
China Influencer Brands Crush 11.11 Singles Day Sales
Over the past couple of years, China Influencer brands have emerged as 11.11 Singles Day sales powerhouses. But it was this year that they really proved themselves. For the first time in 11.11 [...]
PARKLU Insights: Weibo and WeChat KOL Marketing Costs
You can’t deny Weibo and WeChat KOL marketing in China is red hot. For any brand hoping to succeed in China, KOLs are hands-down the best method out there. Yet many brands don’t work [...]
PARKLU Insights: 5 Chinese Social Apps Marketers Should Use in 2018
Every day marketers are bombarded with news about China’s two largest social media channels: Weibo and WeChat. Because these Chinese social apps are the most popular, brands that try to promote themselves in China [...]
PARKLU Insights: How to Use Live Streaming to Sell on China Ecommerce
Between August 17 and September 17 this year, nearly 35 million people watched live streaming on the China ecommerce platform Taobao. Whether it’s on Taobao or one of the many other China ecommerce and social media platforms, [...]
April news: How livestreamers earn $40M a year, top Chinese beauty bloggers
This week we're talking about livestreamers and how in the world they earn up to $40 million a year, why people spend more time looking at content from influencers instead of advertising, and beauty bloggers [...]
March news: meet Zhangdayi (wanghong) and today’s millennials
This week we're talking about WeChat's role for beauty brands in China, wanghong as a specific type of influencer fashion brands need to know about, an in-depth study on millennials in China, and how to [...]
How to tell if their followers are fake…
At ParkLU, we’re all about quality blogger and influencer collaborations, ones that really influence how people view your brand. With so many content creators out there and common occurrences of fake engagement, it can be [...]
Which China influencer strategy should you use?
There is no one size fits all strategy when it comes to working with bloggers and influencers in China or anywhere in the world. Depending on your marketing goal, you might want to look into [...]
March news: Mr Bags and the difference between China’s bloggers and celebrities
This week we're talking about social media influencers (aka bloggers or key opinion leaders) in China. Their influence is indisputable, particularly for millennial consumers, as covered by SCMP below, and Mr Bags' collab with Givenchy [...]
Bloggers earn *how* much?!
As I'm preparing a blog piece on ParkLU on how much one should expect to pay a KOL in China, I came across this interesting reference point for bloggers in the west. Before you freak [...]
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