China is increasingly the place where business happens. In particular, business are seeking to expand in China in a post-Covid world. Not only was China the only country to record a positive year-on-year GDP growth in 2020, but also, with the announcement of a 6% growth target at the 2021 National People's Congress, China will […]
Branding has been a significant part of marketing for ages. It is a field that continues to find new ways to attract public attention and influence consumer behaviour. This sector of the industry has seen some of its most rapid development in China, where influencers and key opinion customers have blossomed into fully-fledged branding agents […]
If you're a veteran CIM fan, or if you've just discovered this bi-weekly treasure trove of industry insights (hint, subscribe!), chances are you are all too familiar with KOLs and influencers. But you may not know of the mysterious crowd of KOCs, or Key Opinion Customers, who, if cultivated properly, can have just as significant […]
Key Opinion Leaders. KOLs. Influencers. If you're listening to the CIM Podcast (or even better, if you're a subscriber to this podcast, hint-hint), chances are you are all too familiar with what these terms define. But who are KOLs, and how did they become the KOLs that they are today? Today, we bring you the first episode in our […]
Saying that 2020 has turned much of the world on its head is a massive understatement, especially when we're talking about the world of e-commerce, digital marketing, live-streaming and influencers. Today we'll be taking a look at some of the transformations and new trends that have emerged in 2020 and how these new developments have impacted […]
Today's episode features an in-depth conversation on China's revolutionary influencer industry with William August, founder and creative director of Outlandish Studios, a video production and marketing company that specialises in establishing a brand's presence on social media and video streaming platforms. As creative director of Outlandish Studios, the #1 foreigner MCN on Weibo in 2019, August is a […]
