• Podcast Episodes

    Biweekly, we speak with top influencers, marketers,
    and brands who share their experiences, strategies, and tactics
    for influencer marketing in China .


The only forum for China influencer marketing specialists to share their knowledge and experiences


Providing you with insights you'll
need to level-up your brand’s China influencer marketing


The latest and greatest in the China
KOL and influencer arena,
brought to you twice a month

Recent podcast

March 24, 2021
Methodically Adapting Your Brand to China

China is increasingly the place where business happens. In particular, business are seeking to expand in China in a post-Covid world. Not only was China the only country to record a positive year-on-year GDP growth in 2020, but also, with the announcement of a 6% growth target at the 2021 National People's Congress, China will […]

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March 10, 2021
The Future of Branding with Alpher Xian

Branding has been a significant part of marketing for ages. It is a field that continues to find new ways to attract public attention and influence consumer behaviour. This sector of the industry has seen some of its most rapid development in China, where influencers and key opinion customers have blossomed into fully-fledged branding agents […]

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February 24, 2021
Building a KOC Network with Ray Veras

If you're a veteran CIM fan, or if you've just discovered this bi-weekly treasure trove of industry insights (hint, subscribe!), chances are you are all too familiar with KOLs and influencers. But you may not know of the mysterious crowd of KOCs, or Key Opinion Customers, who, if cultivated properly, can have just as significant […]

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February 3, 2021
Evenings with Elijah: The Journey of Creating a KOL

Key Opinion Leaders. KOLs. Influencers. If you're listening to the CIM Podcast (or even better, if you're a subscriber to this podcast, hint-hint), chances are you are all too familiar with what these terms define. But who are KOLs, and how did they become the KOLs that they are today? Today, we bring you the first episode in our […]

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January 20, 2021
Chinese Consumers: After 2020, Where Are They Headed in 2021?

Saying that 2020 has turned much of the world on its head is a massive understatement, especially when we're talking about the world of e-commerce, digital marketing, live-streaming and influencers. Today we'll be taking a look at some of the transformations and new trends that have emerged in 2020 and how these new developments have impacted […]

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January 6, 2021
3 Million Followers: Tales from one of China's foremost foreign influencers

Today's episode features an in-depth conversation on China's revolutionary influencer industry with William August, founder and creative director of Outlandish Studios, a video production and marketing company that specialises in establishing a brand's presence on social media and video streaming platforms. As creative director of Outlandish Studios, the #1 foreigner MCN on Weibo in 2019, August is a […]

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The China Influencer Marketing Podcast is curated and presented by Elijah Whaley, CMO of PARKLU by LaunchMetrics. With over 8 years of experience in China influencer marketing that includes the co-founding of top-tier China influencer Melilim Fu, Elijah brings invaluable knowledge and experience to brands and marketers that seek to navigate the largest consumer market in the world.
Elijah Whaley
CMO of PARKLU by LaunchMetrics
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