It looks like this year's Single's Day was a huge one, with more than $120B RMB in sales made over the period. Behind this big figure though are some key insights that can clue us in to how e-commerce in China is going to go, which industries are doing best from this promotional period, and what strategies to best use when promoting (hint, not VR just yet!).
For one, Single's Day is no longer just one day Nov 11. The promo period has extended to several days, with various tactics leading up to THE day. Check out the image above.
Furthermore, content is key to attracting the right customers, and then converting them to sales. Take a look at how livestreaming is doing compared with other social media methods: