December news: Live-streamers, Weibo's comeback, top China KOLs

This week we're talking about top China KOLs, live-streaming (200 new platforms have launched in the past year alone!) and its role in giving Weibo a comeback, and the power of one KOL to boost luxury sales for a French jeweller.

Weibo's Comeback Lures Luxury Brands

While WeChat is still a coveted marketing tool, high-end brands haven't abandoned Weibo's growing audience.

Digital Ferraris are the currency of China’s booming live streaming economy | Analysis | Campaign Asia

A look at why Livestreaming attracts viewers and how brands are using Livestreaming to communicate to potential customers

Tencent offers brands guided gateway to Chinese tourists | Data | Campaign Asia

Tencent (Wechat) IBG launches international ad solutions in Singapore to support brands seeking to engage Chinese visitors. Read on to find out how your brand can make use of these new tools.

Which day and at what time should you post your WeChat articles? - WalktheChat

The optimal posting time and days for WeChat are finally revealed! Read on to learn more. WeChat makes up for 20% of the time users spend daily on mobile APP’s Taobao still dominates the mobile ... Read More

How China’s US$31m ‘wedding of the decade’ boosted sales for a 200 year old French jeweller | South China Morning Post

It was called the “wedding of the decade” in China – a US$31 million extravaganza that saw Shanghai-born movie star Angelababy wed actor Huang Xiaoming in October last year. The six-carat, US$1.6 million Chaumet wedding ring ignited an unexpected but long...

Top 100 China KOLs - IN A CHART - SocialBrandWatch

The importance of KOLs (Key Opinion Leaders) is a big thing here in China – and quite hard to keep on top of. Topklout.com recently published a this chart of the Top 100 China KOLs. Super interesting, Papi Jiang is in top spot, followed by 回忆专用小马甲 who posts adorable images on thisRead More