This week we're talking about WeChat's role for beauty brands in China, wanghong as a specific type of influencer fashion brands need to know about, an in-depth study on millennials in China, and how to look out for fake followers of a KOL before you work with them. Read on!
New word-tracking feature on China’s one-stop app provides insight into what hundreds of millions of people are talking about. Upon entering a search term into the WeChat Index page, users are able to view the total number of times the word or words have been used in the app over the past seven, 30, and 90 days.
Millennial Preferences in ChinaTencent QQ and AdMaster have released an in-depth paper exploring the preferences of young people in China when it comes to entertainment, luxury and mass brands, and more.