March news: Mr Bags and the difference between China's bloggers and celebrities

March 16, 2017

This week we're talking about social media influencers (aka bloggers or key opinion leaders) in China. Their influence is indisputable, particularly for millennial consumers, as covered by SCMP below, and Mr Bags' collab with Givenchy is a great case in point. But we think it's also important to know how to distinguish between celebrities, wang hong, and bloggers, so you know exactly what you're getting when you work with one. Read on!

Share This Article

Related Posts
Generic selectors
Exact matches only
Search in title
Search in content
Search in posts
Search in pages
Subscribe to China marketing insights
Let’s Connect
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram