CIM Podcast Episode 004: Chinese Millennials Embarrassed to Travel with Large Tour Groups – Understanding the Next Generation of Chinese Travelers with Travel Influencer Ariel Chen

November 22, 2017

In this episode we chat with Chinese travel influencer Ariel Chen. If you’ve been following Chinese consumer trends you know that the Chinese outbound travel market has exploded over the past few years and more than 135 million Chinese are projected to travel abroad this year, making China the world’s largest outbound travel market. While in the past, the majority of outbound travelers traveled abroad with tour groups, recently there has been a big shift in the market towards independent travel.

This shift has left many destinations wondering, who are these independent travelers and how to we reach them? Well, surprise surprise, one of the best ways to reach Chinese travelers and inspire them to visit your destination is by working with Chinese travel influencers!

In this episode Ariel and I discuss the characteristics of young independent Chinese travelers, the Chinese traveler’s customer journey, why brands should pay travel influencers, what is the most common travel question her audience asks her, why companies shouldn’t completely rely on marketing agencies to help them choose travel influencers, and much, much more!

Guest: Ariel Chen

Weibo: @人字拖游记

Official WeChat ID: TripCouturePublic

Personal WeChat: TripCouture

Video introducing Travel Flip-Flops’ origin story:

Host: Lauren Hallanan



Instagram: @laurenleren

Some of Ariel’s Recent Projects:

Collaboration with Canadian Tourism board and Youku:

Recent collaboration with hotels and local tour agency in Palau:

Articles on the Chinese Outbound Travel Industry:

Platforms and Apps mentioned:

Thanks to our sponsor PARKLU:

If you like this podcast and know someone who might find it interesting, please share!

Image is from one of Ariel's offline gatherings with fans.


Share This Article

Related Posts
Generic selectors
Exact matches only
Search in title
Search in content
Search in posts
Search in pages
Subscribe to China marketing insights
Let’s Connect
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram