CIM Episode 010: China Live Streaming 101 - Top Platforms, How Brands Can Use Live Streaming, and the Future of the Live Streaming Industry

Welcome to my first ever solo episode! This week I am discussing live streaming in China and I cover a lot including:

• My personal experience growing my Momo live streaming account to 300k followers
• How I made several thousand dollars a month live streaming
• As the live streaming industry is maturing, who are the top players and what are their characteristics
• Why brands need to incorporate live streaming into their China strategy
• How I think the industry will develop in 2018

Feel free to message me and let me know what you think of the podcast! I love hearing your feedback.

Host: Lauren Hallanan

• Website: laurenhallanan.com
• LinkedIn: https://www.linkedin.com/in/lauren-hallanan/
• Instagram: @laurenleren

Resources:  

My live streaming blog: www.chinalivestream.com

Articles:

• The Complicated World of Chinese Influencers: Why a live streamer with a large audience is not necessarily an effective influencer
• Am I Crazy? Why I Gave Momo Permission to Shut Down my 300,000 Follower Live Streaming Account
• How to Use Live Streaming to Sell on China Ecommerce
• 3 Must-Use China Live Streaming KOL Campaign Tactics

Thanks to our sponsor PARKLU: www.parklu.com

For additional information and show notes head over to www.chinainfluencermarketing.com

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