CIM Episode 012: Answers to Your Top Influencer Marketing Questions and the Benefits of Having an Always-On Influencer Strategy with PARKLU CEO Kim Leitzes

January 17, 2018

In this week’s episode, we chat with Kim Leitzes, the CEO and Founder of PARKLU, China’s premier influencer marketing platform. This episode with Kim is not only super interesting, but is also full of practical tips for brands who want to run influencer campaigns.

We dive deep into some of the most common questions she receives from clients including: Should I work with one top tier KOL or many smaller KOLs? How much should I budget? Which platforms should I use? Is there a minimum number of KOLs we need to work with in order to see a significant result? And, do you suggest running a short, concentrated campaign or spreading out KOL collaborations over a longer period of time?

We also discuss what brands can do to develop and maintain a good relationship with KOLs and what brands can do to avoid misunderstandings and miscommunication during campaigns.


Guest: Kim Leitzes

Host: Lauren Hallanan



Mentioned in the Episode:

Weibo and WeChat KOL Marketing Costs

CIM Podcast Episode 006 with PARKLU CMO Elijah Whaley

Article: Influencer Marketing Effectiveness is Limited by Management!

Upcoming Event!

I’ll be speaking about influencer marketing at the Global From China China Business Workshop in Miami, Florida on February 8th-9th. Come join us! Podcast listeners can receive 30% off of the ticket price using code lhcbw2018 at checkout. Learn more about the event at:

Thanks to our sponsor PARKLU:

For additional information and show notes head over to

If you like this podcast and know someone who might find it interesting, please share!

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