In this week’s episode, we chat with Kim Leitzes, the CEO and Founder of PARKLU, China’s premier influencer marketing platform. This episode with Kim is not only super interesting, but is also full of practical tips for brands who want to run influencer campaigns.
We dive deep into some of the most common questions she receives from clients including: Should I work with one top tier KOL or many smaller KOLs? How much should I budget? Which platforms should I use? Is there a minimum number of KOLs we need to work with in order to see a significant result? And, do you suggest running a short, concentrated campaign or spreading out KOL collaborations over a longer period of time?
We also discuss what brands can do to develop and maintain a good relationship with KOLs and what brands can do to avoid misunderstandings and miscommunication during campaigns.
Guest: Kim Leitzes
Host: Lauren Hallanan
Mentioned in the Episode:
Weibo and WeChat KOL Marketing Costs
CIM Podcast Episode 006 with PARKLU CMO Elijah Whaley
Article: Influencer Marketing Effectiveness is Limited by Management!
Upcoming Event!
I’ll be speaking about influencer marketing at the Global From China China Business Workshop in Miami, Florida on February 8th-9th. Come join us! Podcast listeners can receive 30% off of the ticket price using code lhcbw2018 at checkout. Learn more about the event at: www.chinabusinessworkshop.com/florida
Thanks to our sponsor PARKLU: www.parklu.com
For additional information and show notes head over to www.chinainfluencermarketing.com
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PARKLU Insights: Weibo and WeChat KOL Marketing Costs 
CIM Episode 031: Digital Influence: Unleash the Power of Influencer Marketing to Accelerate Your Global Business with Joel Backaler, Managing Director at Frontier Strategy Group 
Which China influencer strategy should you use? 
CIM Episode 007: Identifying the Right Influencers and How Alibaba’s New Retail Will Affect Influencer Marketing with China Marketing Expert Ashley Dudarenok 
CIM Episode 025: SEO for China Influencer Campaigns, Tencent’s Weishi and Dishonest MCNs Screw Over Content Creators, and Ongoing Government Crackdowns with PARKLU CMO Elijah Whaley