CIM Episode 018: Douyin 101: Everything Brands Need to Know About China’s Hottest New Social Media Platform with Fabian Bern of Uplab Asia

March 7, 2018

This episode is a must-listen for anyone interested in China’s hottest new app Douyin. If you haven’t heard of it yet, Douyin is a Chinese app very similar to and it is currently disrupting the China social media industry. So much so that top platforms including Weibo and Meipai have been scrambling to retain users by integrating Douyin-like features into their platforms.

My guest today is Fabian Bern, founder of Uplab Asia and an expert on the Douyin app. We cover so much in this interview, I can’t wait for you to hear it.

Some of the topics we discuss include:

  • Why has Douyin exploded in popularity?
  • How Douyin hand-selected and trained their initial batch of top talent
  • Douyin influencers
  • User demographics
  • How to run marketing campaigns on Douyin
  • Why brands should start experimenting with Douyin ASAP

The sound quality isn’t that great, but it’s worth listening to, trust me!

Guest: Fabian Bern



Host: Lauren Hallanan



Instagram: @laurenleren


Mentioned in the Episode:

Big Brands Use Douyin to Reach China’s Gen Z Consumers

How Douyin became China’s top short-video App in 500 days

If you want to learn more about Douyin, Fabian has shared a list of recommended influencers to check out. Just make sure you download the Chinese version and not TikTok, the content is different!

Link to Chinese app:






Thanks to our sponsor PARKLU:

For additional information and show notes head over to

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