Big Brands Use Douyin to Reach China’s Gen Z Consumers

by
Lauren
April 27, 2018

As the major Chinese social media platforms Weibo and WeChat become saturated and give users declining organic reach while charging increasingly large sums for advertising, big brands are starting to turn to smaller platforms like Douyin for social media campaigns that target China’s Gen Z consumers.

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Big Brands Use Douyin to Reach China’s Gen Z Consumers

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