When it comes to China e-commerce sales, the topic of daigou is controversial. Some brands, especially those in the luxury industry, consider daigou to be a detriment.
In other industries, companies have a more positive view. In fact, many companies that are new to China e-commerce sales have begun proactively working with daigou to help them reach local consumers.
Is this a good idea? Can it work?
Learn more here:
Daigou: Real Influencers of China Cross-border E-commerce 
China Influencer Brands Crush 11.11 Singles Day Sales 
CIM Episode 032: The Daigou-Style Cross-Border E-commerce Platform That Does Your Influencer Marketing For You, w/ McDavid Stoddard and Yi Li of Beyond 别样 
10 predictions for e-commerce in China 
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