CIM Episode 021: Marketing to Chinese Millennials’ Anxiety with Jing Daily Associate Editor Yiling Pan

by
Lauren
April 18, 2018

In this episode, we chat with Jing Daily associate editor Yiling Pan. She had some really great insights on consumer behavior, including why she thinks that a lot of consumer trends in China lead back to anxiety. I also asked her who she thinks are more influential, celebrities or influencers? And are Chinese millennial consumers really as important as everyone keeps saying they are? We also discussed what she thinks about the fact that many top luxury brands seem to work with the same few China influencers over and over again.

Guest: Yiling Pan

LinkedIn: https://www.linkedin.com/in/yilingpan/

Her Work: https://jingdaily.com/author/yiling-pan/

Host: Lauren Hallanan

Website: www.laurenhallanan.com

LinkedIn: https://www.linkedin.com/in/lauren-hallanan/

Instagram: @laurenleren

 

Mentioned in the Episode:

Prada Rong Zhai mansion

Becky Li

Mr. Bags

Gogoboi

Shiliupo

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Or submit content ideas to lauren@jingdaily.com

Thanks to our sponsor PARKLU: www.parklu.com

KOL Budget Calculator: http://app.parklu.com/calculator

For additional information and show notes head over to www.chinainfluencermarketing.com

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