Chinese consumers love them, brands hate them. But as much as brands hate daigou, can they survive without these influencers of China cross-border e-commerce?
Recently, brands have attempted to sidestep daigou by selling directly to consumers. However they rapidly discovered that consumers’ loyalty often lay with these overseas purchasing agents.
Because daigou are more than just middlemen — they are influencers that people trust. Instead of fighting the daigou, brands should consider working with them to support their China cross-border e-commerce.
Learn more about daigou here: