CIM Episode 025: SEO for China Influencer Campaigns, Tencent’s Weishi and Dishonest MCNs Screw Over Content Creators, and Ongoing Government Crackdowns with PARKLU CMO Elijah Whaley

I’ve got one of our favorite guests, Elijah Whaley, back on the podcast to talk about a really valuable but often overlooked topic – how to get the most out of your KOL campaigns with SSO or social search optimization.

During the second half of the interview which switch gears and chat about some recent Chinese social media news, including the recent Weishi controversy, which involves Tencent’s video platform Weishi being accused of withholding payment from content creators. We also discuss the ongoing content crackdowns and what brands need to be aware of.

Guest: Elijah Whaley

LinkedIn: https://www.linkedin.com/in/elijahwhaley/

Personal Website: elijahwhaley.com

PARKLU Blog: www.parklu.com/blog

WeChat: elijahwhaley

Phone: +86 135 2150 0226

Host: Lauren Hallanan

Website: www.laurenhallanan.com

LinkedIn: https://www.linkedin.com/in/lauren-hallanan/

WeChat ID: h1212118514

Email: Lauren@unchartedmedia.co

Mentioned in the Episode:

• Search Engine Optimization in China Utilizing a KOL Strategy
• Government agencies jump on short-video bandwagon to ensure Chinese youth still hears “official voice”
• Xiaohongshu (Little Red Book) is fostering e-commerce via word of mouth
• Article on Weishi scandal (in Chinese)

CIM Episode 019: The Dark Arts of Chinese Agencies and a Plea for Brands to Stop Using Only the Top 1% of Influencers with Elijah Whaley

CIM Podcast Episode 006: How Brands Can Get the Best Results from Influencers with Digital Marketing Expert and Cofounder of One of China’s Top Beauty Influencer Brands Elijah Whaley

Thanks to our sponsor PARKLU: www.parklu.com

For additional information and show notes head over to www.chinainfluencermarketing.com

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