This week I’ve brought back Antoine Bunel, one of China’s top F&B influencers, to discuss some of the big changes that have happened in his career over the past six months since he was last on the show.
To kick off the show we discussed Douyin - Antoine launched an account on the platform shortly after Chinese New Year and already has over 350k followers. Antoine shares his experience and opinions on the platform and gives some advice for integrating brand content into Douyin videos.
We also discuss Antoine’s new creative agency, the travel show he is producing, and the state of the Chinese live streaming industry.
Antoine has so much experience in the industry and so much enthusiasm for what he does. I love having him on the show!
Guest: Antoine Bunel
LinkedIn: https://www.linkedin.com/in/antoinebunel/
Host: Lauren Hallanan
Website: www.laurenhallanan.com
LinkedIn: https://www.linkedin.com/in/lauren-hallanan/
WeChat ID: h1212118514
Mentioned in the Episode:
China Ad Agencies Lose Their Edge to Influencer-Led Creative Studios
Meipai Shut Down Drives Influencers to Douyin in Droves
Thanks to our sponsor PARKLU: www.parklu.com
For additional information and show notes head over to www.chinainfluencermarketing.com
If you like this podcast and know someone who might find it interesting, please share!
Podcast: Play in new window | Download
Subscribe: RSS
CIM Podcast Episode 005: 1.9 Million Fans in One Year and Sponsorships With Some of China’s Biggest Brands: How 23-Year-Old Raz Gal Or Strategically Built a Chinese Media Empire 
CIM Podcast Episode 001: How Brands Should Treat KOLs, Live Streaming Ecommerce, and China's F&B Industry with Antoine Bunel 
CIM 038: How Brian O’Shea Got 5 Million Followers on Douyin by Eating Dumplings 
CIM Episode 015: Declining Organic Reach, Fake Followers & Shorter Attention Spans - A Raw, Honest View of Chinese Social Media with Influencer Tyler Christler 
How to tell if their followers are fake...