CIM Episode 027: Xiaohongshu 101 with Elaine Wong of Double V. Consulting

by
Lauren
July 4, 2018

Today’s episode features Elaine Wong, founder of Double V. Consulting, an agency specializing in ecommerce on Xiaohongshu, a lifestyle and community ecommerce platform that has really taken off over the past year. The platform recently made international news when it announced it had completed its Alibaba-led Series D worth $300 million, with a valuation of $3 billion.

In this episode we cover the basics of Xiaohongshu, what is special about the platform, what types of companies should consider marketing on Xiaohongshu, and how to work with Xiaohongshu influencers.

Guest: Elaine Wong

LinkedIn: https://www.linkedin.com/in/welaine/

Website: https://www.doublevconsulting.com/

Host: Lauren Hallanan

Website: www.laurenhallanan.com

LinkedIn: https://www.linkedin.com/in/lauren-hallanan/

WeChat ID: h1212118514

 

Mentioned in the Episode:

Thanks to our sponsor PARKLU: www.parklu.com

For additional information and show notes head over to www.chinainfluencermarketing.com

If you like this podcast and know someone who might find it interesting, please share!

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