Today’s episode features Elaine Wong, founder of Double V. Consulting, an agency specializing in ecommerce on Xiaohongshu, a lifestyle and community ecommerce platform that has really taken off over the past year. The platform recently made international news when it announced it had completed its Alibaba-led Series D worth $300 million, with a valuation of $3 billion.
In this episode we cover the basics of Xiaohongshu, what is special about the platform, what types of companies should consider marketing on Xiaohongshu, and how to work with Xiaohongshu influencers.
Guest: Elaine Wong
Host: Lauren Hallanan
WeChat ID: h1212118514
Mentioned in the Episode:
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