CIM Episode 027: Xiaohongshu 101 with Elaine Wong of Double V. Consulting

Today’s episode features Elaine Wong, founder of Double V. Consulting, an agency specializing in ecommerce on Xiaohongshu, a lifestyle and community ecommerce platform that has really taken off over the past year. The platform recently made international news when it announced it had completed its Alibaba-led Series D worth $300 million, with a valuation of $3 billion.

In this episode we cover the basics of Xiaohongshu, what is special about the platform, what types of companies should consider marketing on Xiaohongshu, and how to work with Xiaohongshu influencers.

Guest: Elaine Wong

LinkedIn: https://www.linkedin.com/in/welaine/

Website: https://www.doublevconsulting.com/

Host: Lauren Hallanan

Website: www.laurenhallanan.com

LinkedIn: https://www.linkedin.com/in/lauren-hallanan/

WeChat ID: h1212118514

Mentioned in the Episode:

• Alibaba leads $300 million investment in Xiaohongshu
• Redbook Is a Vital Part of Any Beauty Brand’s Marketing Mix
• CIM Episode 022: What Chinese Millennials Really Think About Social Media and Influencers With NYU Masters Students Jingyi Hu and Qianni An
• What is Retailtainment & Why has Amazon fallen behind China?

Thanks to our sponsor PARKLU: www.parklu.com

For additional information and show notes head over to www.chinainfluencermarketing.com

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